Seen on Engadget...
A 25 yr. old from Philadelphia shed 9 lbs over 6 weeks by playing 30 min. of Nintendo Wii sports video games daily. Perfect example of how user-generated content can become a promotion/advertising tool. Deliberately or not.
Our CFO at A2M suggests that Desjardins Insurance reimburse or give discounts to their customers who buy a Wii (or A2M games !). Well, maybe.
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About Me
- David Dufresne
- Montréal, Québec, Canada
- I'm a young VC working for JLA Ventures and the BlackBerry Partners Fund, associate in the Montreal office since June '08. Spent 6 years at Desjardins Venture Capital before joining JLA. I'm also a music lover (working on a side-project tentatively named Backfed - stay tuned), soccer player, all around good guy, bad speller, smarter and funnier in French than I am in English, and many more things I'm always very happy to share.
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