Thursday, January 18, 2007

How many consoles is this going to sell ?

Seen on Engadget...

A 25 yr. old from Philadelphia shed 9 lbs over 6 weeks by playing 30 min. of Nintendo Wii sports video games daily. Perfect example of how user-generated content can become a promotion/advertising tool. Deliberately or not.

Our CFO at A2M suggests that Desjardins Insurance reimburse or give discounts to their customers who buy a Wii (or A2M games !). Well, maybe.